Your Ideal Collection Loyalty Card

The impact of coronavirus on Ideal Collection over the last 6 months has been enormous which has resulted in a full review of our operation. This has also included our Loyalty Scheme. With our increased operating costs, the impact of forced closure for 3 very important months and such uncertainty about the future it is with a heavy heart that after 9 years we cannot continue to operate  the Loyalty Scheme in its current format any longer.

As of 1st November 2020 the scheme will be closed. We will be launching a new scheme through our App and more details will be communicated in due course. We appreciate some of you have gained a number of points over the past 12 months and we want to offer you the opportunity to redeem those points and this can be done in the following way:


  • Redeem up to 50% of your food bill with your loyalty points
  • Available every day of the week subject to table availability on a maximum table of 6
  • Maximum redemption of £100 per day
  • Not to be used with any other offer
  • Available from 21st September until 31st October 2020

We have launched our Ideal Collection App, currently you can order and pay with it, however we do see this evolving over time and being able to offer you more rewards than our current Loyalty Scheme. We have click and collect available in some of our sites and from today we will be offering rewards when you visit. Our initial rewards are as follows and are only gained when paying through the App (subject to T&C’s).


  • 25% off Food
  • Free Dessert
  • Free Bottle of wine
  • Free Afternoon Tea


If you already have a loyalty card that you have purchased from one of our venues, please follow the link below to input your details and to activate your card.



If you have received your loyalty card through the post, you can login now to start using it.



To view our Loyalty Card Terms and Conditions, please click here. Our Privacy Policy can be viewed here.

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